Applied marketing research
Auteur :
Moutinho, Luiz
Éditeur :
Moutinho, LuizEvans, Martin,
ISBN :
9780201565041
Date de publication :
1 juil. 1992
Dimensions :
23,4 x 17,4 x 2,0 cm
Poids :
542 g
Langue :
Anglais
Pays d'origine :
USA
Provides interesting illustrations and examples of the different kinds of practical problems that are involved in the application of marketing research methodology as an aid to managerial decision making. Thoroughly practical, it forms a complete and concise reference of methodologies and techniques for both the student and the practitioner.