Strategic communications management: making public relations work
Auteur :
White, Jon
Éditeur :
White, JonMazur, Laura,
ISBN :
9780201593761
Date de publication :
24 nov. 1994
Dimensions :
24,1 x 16,4 x 2,1 cm
Poids :
600 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Covers the analytic techniques necessary for the effective management of public relations, and suggests practical steps to success. Adopting a managerial and strategic focus, the work draws on the Economist Intelligence Unit's research featuring cases and examples of the best practices.