Cases in marketing management
Auteur :
Moutinho, Luiz
Éditeur :
Moutinho, Luiz
ISBN :
9780201627442
Date de publication :
1 avr. 1995
Dimensions :
23,3 x 15,7 x 2,1 cm
Poids :
615 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book helps students to develop essential marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.