Mass communication research and theory
Auteur :
Stempel, Guido H.Weaver, David H.,Wilhoit, G. Cleveland,
Éditeur :
Pearson Education (US)
ISBN :
9780205359233
Date de publication :
1 août 2002
Dimensions :
23,5 x 17,8 x 2,5 cm
Poids :
717 g
Langue :
Anglais
Pays d'origine :
USA
Twenty-seven American scholars and practitioners lend their expertise to this college textbook providing students with a wide introduction to the major techniques used in mass communication research. The text follows from two earlier editions of 'Research Methods in Mass Communication'.