Conquest of cool, the: business culture, counterculture, and the rise of hip consumerism
Auteur :
Frank, Thomas
Éditeur :
The University of Chicago Press
ISBN :
9780226260129
Date de publication :
1 déc. 1998
Dimensions :
2,4 x 1,5 x 0,2 cm
Poids :
482 g
Langue :
Anglais
Pays d'origine :
USA
An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.