Buying and believing: sri lankan advertising and consumers in a transnational world
Auteur :
Kemper, Steven
Éditeur :
The University of Chicago Press
ISBN :
9780226430409
Date de publication :
1 mai 2001
Dimensions :
2,4 x 1,7 x 0,2 cm
Poids :
567 g
Langue :
Anglais
Pays d'origine :
USA
Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.