Protective practices: a history of the london rubber company and the condom business
Auteur :
Borge, Jessica
Éditeur :
McGill-Queen's University Press
ISBN :
9780228003335
Date de publication :
23 sept. 2020
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Canada
From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK's biggest postwar producer and exporter of disposable rubber condoms. Borge shows how aggressive business practices were successfully deployed to protect the monopoly and squash competition.