Nation branding and international politics
Auteur :
Browning, Christopher S.
Éditeur :
McGill-Queen's University Press
ISBN :
9780228018919
Date de publication :
15 oct. 2023
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Canada
Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.