Big in asia: 25 strategies for business success
Auteur :
Backman, M. / Butler, C.
Éditeur :
Palgrave Macmillan
ISBN :
9780230000278
Date de publication :
10 oct. 2002
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.