Strategic new product development for the global economy
Auteur :
Kono, T. / Lynn, L.
Éditeur :
Palgrave Macmillan
ISBN :
9780230001992
Date de publication :
17 janv. 2007
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.