Marketing competences and strategic flexibility in china
Auteur :
Wang, Y. / Li-Hua, R.
Éditeur :
Palgrave Macmillan
ISBN :
9780230013506
Date de publication :
1 déc. 2006
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.