Politicians and rhetoric: the persuasive power of metaphor
Auteur :
Charteris-Black, J.
Éditeur :
Palgrave Macmillan
ISBN :
9780230019812
Date de publication :
23 nov. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.