Consumed: rethinking business in the era of mindful spending
Auteur :
Benett, Andrew
Éditeur :
Benett, AndrewO'Reilly, Ann,
ISBN :
9780230101784
Date de publication :
21 juil. 2010
Dimensions :
24,3 x 16,1 x 2,3 cm
Poids :
432 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Consumed is a forward-thinking look at how shoppers, and consumption, have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape.