Good for business: the rise of the conscious corporation
Auteur :
Benett, Andrew
Éditeur :
Benett, AndrewO'Reilly, Ann,Gobhai, Cavas,Welch, Greg,
ISBN :
9780230103450
Date de publication :
8 déc. 2010
Dimensions :
22,4 x 14,3 x 1,5 cm
Poids :
258 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.