Objects of affection, the: semiotics and consumer culture
Auteur :
Berger, A.
Éditeur :
Palgrave Macmillan
ISBN :
9780230103733
Date de publication :
18 août 2010
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.