New rules of retail, the: competing in the world's toughest marketplace
Auteur :
Lewis, Robin
Éditeur :
Lewis, RobinDart, Michael,
ISBN :
9780230105720
Date de publication :
21 déc. 2010
Dimensions :
24,2 x 16,1 x 2,2 cm
Poids :
438 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The authors provide a unique and essential view of the future of the retail industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain.