We first: how brands and consumers use social media to build a better world
Auteur :
Mainwaring, Simon
Éditeur :
Mainwaring, Simon
ISBN :
9780230110267
Date de publication :
7 juin 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
426 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Mainwaring examines a new practice in which brands aim to earn consumer loyalty and profit, while creating a pillar of sustainable social change. The book assesses how innovative practices answer the pressing issue facing business today: how modern capitalism can satisfy the need for both profit and sustainability.