All eyes east: lessons from the front lines of marketing to china's youth
Auteur :
Bergstrom, M.
Éditeur :
Palgrave Macmillan
ISBN :
9780230120624
Date de publication :
3 avr. 2012
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.