Developing alliance capabilities
Auteur :
Heimeriks, K.
Éditeur :
Palgrave Macmillan
ISBN :
9780230201699
Date de publication :
29 mai 2008
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Alliances are becoming an ever more important strategic weapon to succeed in many industries. This book describes how various leading firms have succeeded in learning how to manage their alliance portfolios and uses cutting edge research to offer advice on alliance management skills.