Toward integrative corporate citizenship: research advances in corporate social performance
Auteur :
Orlitzky, M. / Swanson, D.
Éditeur :
Palgrave Macmillan
ISBN :
9780230201873
Date de publication :
24 oct. 2008
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance. This book demonstrates that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible.