Pricing perspectives: marketing and management implications of new theories and applications
Auteur :
Siems, Florian
Éditeur :
Palgrave Macmillan
ISBN :
9780230207226
Date de publication :
3 nov. 2008
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.