Business strategy: an introduction
Auteur :
Edgar, David / Stonehouse, George
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9780230218581
Date de publication :
1 avr. 2011
Dimensions :
24,6 x 18,6 x 2,4 cm
Poids :
880 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.