Brand champions: how superheroes bring brands to life
Auteur :
Buckingham, I.
Éditeur :
Palgrave Macmillan
ISBN :
9780230220324
Date de publication :
26 janv. 2011
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.