Digital advertising
Auteur :
Mc / McStay, Andrew
Éditeur :
McStay, Andrew
ISBN :
9780230222410
Date de publication :
12 nov. 2009
Dimensions :
23,2 x 15,7 x 1,6 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising.