Brand storming: managing brands in the era of complexity
Auteur :
Fioroni, M. / Titterton, G.
Éditeur :
Palgrave Macmillan
ISBN :
9780230222434
Date de publication :
12 déc. 2008
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.