Resources, efficiency and globalization
Éditeur :
Palgrave Macmillan
ISBN :
9780230236530
Date de publication :
12 févr. 2010
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.