City branding: theory and cases
Auteur :
Dinnie, K.
Éditeur :
Palgrave Macmillan
ISBN :
9780230241855
Date de publication :
3 déc. 2010
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.