Ribbon culture: charity, compassion and public awareness
Auteur :
Moore, Sarah E.H.
Éditeur :
Palgrave Macmillan
ISBN :
9780230247895
Date de publication :
17 janv. 2008
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.