Politicians and rhetoric: the persuasive power of metaphor
Auteur :
Charteris-Black, J.
Éditeur :
Palgrave Macmillan
ISBN :
9780230251656
Date de publication :
26 oct. 2011
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.