Sunset in the land of the rising sun: why japanese multinational corporations will struggle in the global future
Auteur :
Black, J. / Morrison, A.
Éditeur :
Palgrave Macmillan
ISBN :
9780230252226
Date de publication :
7 mai 2010
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.