Scenario thinking: practical approaches to the future
Auteur :
Wright, G. / Cairns, G.
Éditeur :
Palgrave Macmillan
ISBN :
9780230271562
Date de publication :
3 mai 2011
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.