Managing joint innovation: how to balance trust and control in strategic alliances
Auteur :
Bidault, F.
Éditeur :
Palgrave Macmillan
ISBN :
9780230279971
Date de publication :
10 oct. 2012
Dimensions :
29,7 x 21,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
'Open Innovation' is good up to a certain point, past a certain level, however, it becomes extremely dangerous. It is crucial therefore that a companies 'sweet spot', the optimum point where open innovation is beneficial, is found before it becomes hazardous. Using strong research Francis Bidault guides the reader through this innovation journey.