Compliance business and its customers, the: gaining competitive advantage by controlling your customers
Auteur :
Kasabov, E. / Warlow, A.
Éditeur :
Palgrave Macmillan
ISBN :
9780230284197
Date de publication :
22 oct. 2012
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.