Meta-luxury: brands and the culture of excellence
Auteur :
Ricca, M. / Robins, R.
Éditeur :
Palgrave Macmillan
ISBN :
9780230293571
Date de publication :
26 avr. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
508 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.