Multimodality and genre: a foundation for the systematic analysis of multimodal documents
Auteur :
Bateman, J.
Éditeur :
Palgrave Macmillan
ISBN :
9780230302341
Date de publication :
17 avr. 2008
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.