Empathetic marketing: how to satisfy the 6 core emotional needs of your customers
Auteur :
Ingwer, M.
Éditeur :
Palgrave Macmillan
ISBN :
9780230340275
Date de publication :
16 juil. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
535 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.