Breakthrough marketing plans: how to stop wasting time and start driving growth
Auteur :
Calkins, Tim
Éditeur :
Palgrave Macmillan
ISBN :
9780230340336
Date de publication :
21 déc. 2012
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.