Rise of marketing and market research, the
Éditeur :
Palgrave Macmillan
ISBN :
9780230341067
Date de publication :
19 oct. 2012
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.