Customer sense: how the 5 senses influence buying behavior
Auteur :
Krishna, Aradhna
Éditeur :
Palgrave Macmillan
ISBN :
9780230341739
Date de publication :
13 mars 2013
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.