Unconscious branding: how neuroscience can empower (and inspire) marketing
Auteur :
Van Praet, Douglas
Éditeur :
Palgrave Macmillan
ISBN :
9780230341791
Date de publication :
8 nov. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
462 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.