Darwinian fitness in the global marketplace: analysing the competition
Auteur :
Rajagopal, P.
Éditeur :
Palgrave Macmillan
ISBN :
9780230369085
Date de publication :
16 nov. 2012
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.