Media, organizations and identity
Auteur :
Chouliaraki, Lilie
Éditeur :
Palgrave Macmillan
ISBN :
9780230515512
Date de publication :
9 déc. 2009
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.