Luxury fashion branding: trends, tactics, techniques
Auteur :
Okonkwo, U.
Éditeur :
Palgrave Macmillan
ISBN :
9780230521674
Date de publication :
3 mai 2007
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.