Marketing the populist politician: the demotic democrat
Auteur :
Busby, R.
Éditeur :
Palgrave Macmillan
ISBN :
9780230522275
Date de publication :
26 août 2009
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.