Marketing revealed: challenging the myths
Auteur :
Burgers, W.
Éditeur :
Palgrave Macmillan
ISBN :
9780230537149
Date de publication :
7 déc. 2007
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.