Building brand value the playboy way
Auteur :
Gunelius, S.
Éditeur :
Palgrave Macmillan
ISBN :
9780230577893
Date de publication :
16 sept. 2009
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.