Scenario planning - revised and updated: the link between future and strategy
Auteur :
Lindgren, Mats / Bandhold, H.
Éditeur :
Palgrave Macmillan
ISBN :
9780230579194
Date de publication :
31 mars 2009
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
488 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.