Surfing the global tide: automotive giants and how to survive them
Auteur :
Wynn-Williams, M.
Éditeur :
Palgrave Macmillan
ISBN :
9780230579248
Date de publication :
22 avr. 2009
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.