How disruption brought order: the story of a winning strategy in the world of advertising
Auteur :
Dru, Jean-Marie
Éditeur :
Dru, Jean-Marie
ISBN :
9780230600690
Date de publication :
12 nov. 2007
Dimensions :
24,2 x 16,3 x 2,2 cm
Poids :
463 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. A business memoir and a practical guide to harnessing the power of disruption.