Strategic foresight: a new look at scenarios
Auteur :
Marcus, A.
Éditeur :
Palgrave Macmillan
ISBN :
9780230611726
Date de publication :
14 juil. 2009
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.